Digital marketing is critical to business these days. When customers are looking to purchase their initial search will be an online one. Search engine optimisation is essential for customers to find your organisation, which is the art and science of getting your website ranking high in web searches. An SEO strategy is critical for websites. This is the process of improving the quality and volume of online traffic driven to a website by search engines. Basically, the earlier and more frequently a site appears in search results, the more visitors it will receive.
Watch our short video that covers understanding the SEO basics.