Why Branding is Important
A brand is frequently represented by a logo, sign, name, colour or another image for customers to recognise your business. All these visual cues work together to form a brand image. A by-line or positioning statement can be used in conjunction with the brand to help customers recall and understand the brand.
Effective branding is no longer about the product or service. It is about building a strong, unifying and long-lasting relationship between your business, your employees and customers. Branding is a fundamental and differentiating necessity for any business that wants to be noticed by consumers in a competitive marketplace and succeed.