The Importance of Branding

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Why Branding is Important
A brand is frequently represented by a logo, sign, name, colour or another image for customers to recognise your business. All these visual cues work together to form a brand image. A by-line or positioning statement can be used in conjunction with the brand to help customers recall and understand the brand.

Effective branding is no longer about the product or service. It is about building a strong, unifying and long-lasting relationship between your business, your employees and customers. Branding is a fundamental and differentiating necessity for any business that wants to be noticed by consumers in a competitive marketplace and succeed.
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Guidance Notes on Social Media

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Advertising Standards Authority Releases Guidance Notes on Social Media

Effective from October 2012

Do you use social media for your business? Status updates on Facebook? Send tweets on Twitter? Use Google+ to share within your circles? The Advertising Standards Authority (ASA) has introduced important changes that now covers not only what you as a company posts but what users post on your social media platform as well.
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Top Tips for Successful Website Design

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The majority of businesses today have a website but how well is it working? Is it drawing in new business and helping to retain existing customers? Do you know? This is your online presence and, as such, reflects on the quality of your company. Get this wrong and you risk losing revenue opportunities and credibility in the marketplace.

When you are considering building a new site or reviewing an existing website there are some key factors you should include in your process.
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Visual Content on Facebook

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Make the Most of Facebook & Twitter's Visual Impact

Facebook is a very visual social media platform and businesses should take full advantage of this. The following are examples of facebook pages that illustrate different ways to really make a big impact.

Fanta Facebook Cover

Coca Cola Facebook Cover
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Impacts of Facebook Changes

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What Changes in Facebook that will impact your Business?

On 31 March 2012 all Facebook Pages will move to a new layout called Timeline. These are the key changes:

Cover Photo
The cover photo is located at the top of the page and replaces the five strip images. Try to choose something that showcases your brand but doesn’t detract from the content. Cover photos are 850 pixels wide x 315 pixels high. If you upload an image larger than this you will be able to adjust placement.

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What are QR codes and how can they help your business?

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A QR code (Quick Response) is essentially a two dimensional Barcode that was created by Denso Wave, a subsidiary of Toyota, in 1994. They have largely been unused until recently, due to improved technology. QR codes have the ability to hold large amounts of information and their ease of use have made them an ideal tool for businesses and consumers alike.
Soon these codes will have widespread use as consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

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Facebook Strategy is Essential

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No matter the size of your company, social media can be a powerful marketing tool if used correctly. Businesses need to start thinking about how they want to get involved but be wary – just doing social media is not the point, you need to have some kind of meaningful objective or clear focus. Whilst social media is an important component of your marketing strategy – it is not ‘free’ and not a magic tool for generating sales – it takes hard work and planning. Here is a brief outline for a Facebook strategy:

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