No matter the size of your company, social media can be a powerful marketing tool if used correctly. Businesses need to start thinking about how they want to get involved but be wary – just doing social media is not the point, you need to have some kind of meaningful objective or clear focus. Whilst social media is an important component of your marketing strategy – it is not ‘free’ and not a magic tool for generating sales – it takes hard work and planning. Here is a brief outline for a Facebook strategy: