A QR code (Quick Response) is essentially a two dimensional Barcode that was created by Denso Wave, a subsidiary of Toyota, in 1994. They have largely been unused until recently, due to improved technology. QR codes have the ability to hold large amounts of information and their ease of use have made them an ideal tool for businesses and consumers alike.
Soon these codes will have widespread use as consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
Facebook Strategy is Essential
No matter the size of your company, social media can be a powerful marketing tool if used correctly. Businesses need to start thinking about how they want to get involved but be wary – just doing social media is not the point, you need to have some kind of meaningful objective or clear focus. Whilst social media is an important component of your marketing strategy – it is not ‘free’ and not a magic tool for generating sales – it takes hard work and planning. Here is a brief outline for a Facebook strategy: