Facebook Teens – Where are they going?

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Facebook's CFO, David Ebersman, confirmed that teenagers were becoming less active on Facebook. There was a 16% fall for American teens, which is something that Facebook should be concerned about. So where are Facebook's teens going? They are using mobile chat services like WeChat and WhatsApp, and photo-sharing apps like Snapchat and Instagram. And why are they moving? A variety of reasons like - it's just less 'cool' now that their parents and grandparents are getting on board. It could also be due to the fact that everything they post on Facebook is scrutinised, and they could jeopardise their future by sharing inappropriate photos or comments. Potential employers might discriminate against them based on their digital past.

This trend is important to keep track of for businesses wanting to target teens, and young adults as the teens grow older, and other social media platforms will need to be developed to reach the younger market.

 

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Review your YouTube Analytics to Know What Works

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YouTube search is optimised for time watched which means you need to really understand what works and what doesn't work in the production of videos in terms of audience retention. Not only do you need to focus on the SEO side of your videos but you need to investigate your analytics and see how long viewers watch your creations. Do they start to drop off noticeably after 30 seconds into a 2 minute clip? This could indicate you need to make shorter videos.

Both Google and YouTube rank videos in search partially on their ability to retain an audience and how that video contributes to a viewer's overall viewing session on YouTube.

Your YouTube analytics can be found on the left hand side of your channel. Go and check them out to see what you can learn to improve your videos.

Tip: A good rule of thumb is to aim to maintain over 60% of your audience straight to the end of your videos, where they’ll encounter your call to action. Make adjustments if your video statistics indicates lower performance.

 

What gets more Engagement on Facebook?

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Did you realise that only a small percentage of what you post in your Facebook page will actually been seen by your Fans? This is called 'Facebook Reach' which is the number of unique people who saw your content. EdgeRank Checker published research on 1 April 2014 detailing that organic reach for most Facebook pages currently hovers around 6.5% — down from 17% only 24 months ago. It is believed that organic reach will ultimately decline to right around 1%.

Organic reach is free.It happens in the news feed when your fans see your updates.

Viral reach consists of the people who see your content because one of your fan likes, comments or shares your post.  Their friends will see your post even if they aren’t fans of your page. The same is true if you’ve paid to reach larger audiences who may or may not already be your fans. If one of those targeted people shares etc, their friends will see it as well.

What does this mean for your business page? If you want your fans to see important content you need to be very creative with how you present it or pay for this to be seen. We offer in-depth Facebook Training for small to medium-sized businesses that covers how to increase Facebook likes and engagement through viral reach and paid.

With organic reach on the decline ensure your messages reach your Fans by creating highly engaging posts - ones that attract comments, likes or shares. Here are some helpful suggestions to get more interaction.

Photo posts get 39% more interaction

Not only do photos have more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.

Photos-To-get-more-likes-on-facebook

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Organic Reach on Facebook will Decline

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Organic reach on Facebook decliningFacebook is always refining and introducing new features in an effort to give users a more valuable experience. Unfortunately, that doesn’t always work in businesses favour when it comes to reaching as many people as possible with content.

Facebook Reach is the number of unique people who saw your content. There are different kinds of reach: post, page, organic, viral and paid.

Organic reach is free. It happens in the news feed when your fans see your updates.

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Key Points for Social Media Promo

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Follow these 3 Key Points for all your Social Media Promotion

Social media is all about interaction and engagement with your audience. In order to have engaged fans that you don't overwhelm with sales pitches in every post, you need to focus on the three following key aspects:

michael kors stunning imagery on facebook
  1. Visual Storytelling: put time and effort into crafting your brand story on social media. The most effectively way to tell that story online is through visuals. Michael Kors employs stunning visuals as seen here. Dior uses well-crafted videos with strategically chosen locations such as the Château de Versailles, emblem of Dior's tradition, which bought to life the Dior Fall 2013 collection. Christian Dior Video on Facebook. 
    Likeable Media provided these statistics: Photos make up 93% of the most engaging content on Facebook; they get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.  Tweets with image links get 2X the engagement rate of those without. It's vital to consider how to make compelling, visual content that doesn't look like an advertisement, in other words, content that consumers want to share.
  2. A Balanced Approach: It’s far too easy for fashion companies to fall into a trap of only pushing products and sales. The most successful fashion companies in social have a well-balanced approach that also takes time to nurture conversations with fans on what the fans find valuable.
    Take a look at the high fashion brand, Tiffanys. They post helpful information about weddings, such as this post.Tiffany's use of ideas for fans. Photo of beautiful wedding cake
  3. Strategic Use of Sales / Promos: It's all about planning and timing to create a perfect pitch for your fans and push them to purchase. Strategically plan your sales posts/tweets around your fans' lives and interests (summer, school, season changes), and employ visual creativity. The Kit Kat brand often employs clever ways of displaying their product with holiday periods such as this post for St Patrick's Day.
    Kit Kat uses imagery of St patricks day with their product

The New Year Website Review Checklist 2014

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Cre8ive's Website Review Checklist for 2014

As we are underway with the New Year, add another new year’s resolution to your list and take the time to reflect over your business website. Review your marketing plan and see what worked and what didn’t. Review your metrics, such as Google Analytics, and use this valuable information as you plan campaigns for 2014 and beyond.

Aim to review your plan periodically throughout the year or at least once a year. This is the ideal time to take a retrospective review of what has and what hasn’t worked for you during the past 12 months. Spend a few minutes going through our Website 8-step checklist – Customers’ expectations are higher than ever and this could make all the difference for 2014.
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Examples of Poor Web Design Using Real Life

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Using a series of clever videos, Google Analytics shows examples of poor web design — but in real life.
It’s important to ensure your website is easy to use - your potential customers should be able to find what they need on the 'digital shelf' as easily as in real life. However, many sites leave visitors frustrated and consequently they leave. By understanding the process better, you will see where and why you’re losing customers and be able to improve your online shopping experience.

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Best Practice Standards for Email Marketing

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The Network of Digital Marketers (formally known as eMarketing Network) was set up to provide support to agencies, suppliers and practitioners of email marketing, online advertising, eCommerce and online promotions. Their objective is promote ethical best practice eMarketing in New Zealand.
They have written guidelines on best practices and ethical conduct regarding the use of email for marketing purposes.They have 6 Guiding Principles for eMail Marketing to safeguard people from receiving unwanted or intentionally deceptive emails. Each of the Principles complements the next and should be
viewed as a collective entity. In brief they are:
1. Send only relevant offers to consenting recipients
2. Include an unsubscribe function
3. Tell the recipient who you are
4. Apply the basic "truth in advertising" doctrine
5. Do not abuse permission
6. Do not harvest email addresses

Representations of Gender in Advertising

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We found this interesting University project. Three students in the Women and Gender Studies class at the University of Saskatchewan created this video to show 'how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals'. Please note that some of this content may be inappropriate for younger viewers.