Healthcare Organisations and FB

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Is Facebook a good fit for Medical Centres and other Healthcare Organisations?

Is your organisation involved in healthcare? Are you using Facebook to develop long-term relationships and promote your medical centre? You may be weary of how Facebook can play a role, however you will be interested to know that the

Facebook product teams have noticed people with chronic ailments such as diabetes are searching the social networking site for advice. In addition, the proliferation of patient networks such as PatientsLikeMe demonstrate that people are increasingly comfortable sharing symptoms and treatment experiences online.

And it is understood that Facebook itself is exploring creating online "support communities" that would connect Facebook users suffering from various ailments. A small team is also considering new "preventative care" applications that would help people improve their lifestyles.

Facebook and other social media platforms should be part of your online marketing strategy. But if your website needs development then start here first – this is the most important online tool any organisation has.

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Facebook Teens – Where are they going?

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Facebook's CFO, David Ebersman, confirmed that teenagers were becoming less active on Facebook. There was a 16% fall for American teens, which is something that Facebook should be concerned about. So where are Facebook's teens going? They are using mobile chat services like WeChat and WhatsApp, and photo-sharing apps like Snapchat and Instagram. And why are they moving? A variety of reasons like - it's just less 'cool' now that their parents and grandparents are getting on board. It could also be due to the fact that everything they post on Facebook is scrutinised, and they could jeopardise their future by sharing inappropriate photos or comments. Potential employers might discriminate against them based on their digital past.

This trend is important to keep track of for businesses wanting to target teens, and young adults as the teens grow older, and other social media platforms will need to be developed to reach the younger market.

 

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What gets more Engagement on Facebook?

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Did you realise that only a small percentage of what you post in your Facebook page will actually been seen by your Fans? This is called 'Facebook Reach' which is the number of unique people who saw your content. EdgeRank Checker published research on 1 April 2014 detailing that organic reach for most Facebook pages currently hovers around 6.5% — down from 17% only 24 months ago. It is believed that organic reach will ultimately decline to right around 1%.

Organic reach is free.It happens in the news feed when your fans see your updates.

Viral reach consists of the people who see your content because one of your fan likes, comments or shares your post.  Their friends will see your post even if they aren’t fans of your page. The same is true if you’ve paid to reach larger audiences who may or may not already be your fans. If one of those targeted people shares etc, their friends will see it as well.

What does this mean for your business page? If you want your fans to see important content you need to be very creative with how you present it or pay for this to be seen. We offer in-depth Facebook Training for small to medium-sized businesses that covers how to increase Facebook likes and engagement through viral reach and paid.

With organic reach on the decline ensure your messages reach your Fans by creating highly engaging posts - ones that attract comments, likes or shares. Here are some helpful suggestions to get more interaction.

Photo posts get 39% more interaction

Not only do photos have more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.

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Organic Reach on Facebook will Decline

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Organic reach on Facebook decliningFacebook is always refining and introducing new features in an effort to give users a more valuable experience. Unfortunately, that doesn’t always work in businesses favour when it comes to reaching as many people as possible with content.

Facebook Reach is the number of unique people who saw your content. There are different kinds of reach: post, page, organic, viral and paid.

Organic reach is free. It happens in the news feed when your fans see your updates.

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Key Points for Social Media Promo

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Follow these 3 Key Points for all your Social Media Promotion

Social media is all about interaction and engagement with your audience. In order to have engaged fans that you don't overwhelm with sales pitches in every post, you need to focus on the three following key aspects:

michael kors stunning imagery on facebook
  1. Visual Storytelling: put time and effort into crafting your brand story on social media. The most effectively way to tell that story online is through visuals. Michael Kors employs stunning visuals as seen here. Dior uses well-crafted videos with strategically chosen locations such as the Château de Versailles, emblem of Dior's tradition, which bought to life the Dior Fall 2013 collection. Christian Dior Video on Facebook. 
    Likeable Media provided these statistics: Photos make up 93% of the most engaging content on Facebook; they get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.  Tweets with image links get 2X the engagement rate of those without. It's vital to consider how to make compelling, visual content that doesn't look like an advertisement, in other words, content that consumers want to share.
  2. A Balanced Approach: It’s far too easy for fashion companies to fall into a trap of only pushing products and sales. The most successful fashion companies in social have a well-balanced approach that also takes time to nurture conversations with fans on what the fans find valuable.
    Take a look at the high fashion brand, Tiffanys. They post helpful information about weddings, such as this post.Tiffany's use of ideas for fans. Photo of beautiful wedding cake
  3. Strategic Use of Sales / Promos: It's all about planning and timing to create a perfect pitch for your fans and push them to purchase. Strategically plan your sales posts/tweets around your fans' lives and interests (summer, school, season changes), and employ visual creativity. The Kit Kat brand often employs clever ways of displaying their product with holiday periods such as this post for St Patrick's Day.
    Kit Kat uses imagery of St patricks day with their product

The Guide to Social Media Strategy

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Social media marketing refers to the process of gaining traffic through social media sites such as Facebook, Twitter, Pinterest, YouTube, LinkedIn and so on. Cre8ive has developed this handy infographic guide to social media strategy in order to help you generate more leads with social marketing best practices.A handy guide to Social Media Marketing Strategy developed by Cre8ive

Guidance Notes on Social Media

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Advertising Standards Authority Releases Guidance Notes on Social Media

Effective from October 2012

Do you use social media for your business? Status updates on Facebook? Send tweets on Twitter? Use Google+ to share within your circles? The Advertising Standards Authority (ASA) has introduced important changes that now covers not only what you as a company posts but what users post on your social media platform as well.
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Visual Content on Facebook

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Make the Most of Facebook & Twitter's Visual Impact

Facebook is a very visual social media platform and businesses should take full advantage of this. The following are examples of facebook pages that illustrate different ways to really make a big impact.

Fanta Facebook Cover

Coca Cola Facebook Cover
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