Category Archive for "Content Marketing"

Video Works

Posted on Monday, May 2nd, 2016 at 12:32 pm.

Are you unsure if video will help your business? You need to take a look at these revealing statistics.
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled.

Video Works on Facebook

A 2014 study of more than 72,000 Facebook pages revealed that video generates the most engagement among various formats, with photos coming in second.
Between 2013 and 2014, the number of Facebook video plays grew an enormous 785%, with engagements also growing 25% during the same period. In 2015, Facebook video views were topping three billion-a-day.

Video Works with Professionals

Research shows how the use of videos gets results not only for consumers but also business executives. (Forrester)

of Senior Executives watch more video now than they did a year ago
of Executives would rather watch a video than read an article
of Executives watch work-related videos every week
of Executives have visited a vendor's site after watching a video

Videos Work with Email Marketing

Using the word ‘video’ in an email subject line

1 of the TOP 3 most effective social media marketing tactics, according to B2B and B2C marketers
Marketing professionals worldwide say video gets the best Return On Investment (ROI)
of mobile video viewers share videos with others. Source
of viewers will watch a video until the end that is less than 1 min long.

Video is the future of content marketing. If a picture paints 1,000 words then 1 minute of video is worth 1.8 million, so say Forrester's researchers. If you aren't taking advantage of this marketing tool, you should start planning now on how to integrate it into your marketing strategy.

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What Mistakes are you Making in your Headlines?

Posted on Wednesday, January 27th, 2016 at 4:31 pm.

Written by Philippa Crick

Only a small percentage of viewers will read your blog post or article. As our time is scarce, we only want to invest in articles that will bring value to our lives - personal or business. In order to get the viewer to click on your tweet, Facebook post or link from a search, follow these nine guidelines to increase your click-through-rate.

Plan Your Headline: this is where the majority of your time writing the blog should be spent. Ensure it will resonate with your target market.
Quality not Quantity: Focus on value rather than length.
Use numbers: Headlines containing numbers tend to outperform other types of headlines. Use a low number to illustrate a concise blog or a higher one to emphasis an in-depth article. Oddly, odd numbers.
Build a list of interesting adjectives such as Effortless Painstaking Incredible Essential Strange which will help grab the reader’s attention
Try to create original content and use case studies and data to help illustrate your points.
Experiment with trigger words such as: what, why, how, or when. But don’t use a number with a trigger word. Using action words (verbs) is also a good tactic.
Arouse Curiosity: Headlines with questions can be effective but never to ask a question that your reader can answer “no“ to. Similarly, if you answer the question in the headline, there is no need for people to read the article!
Made a valuable promise: what the reader will learn in only a few minutes that will be incredible useful?
Say NO to Positive Superlatives: A study by Outbrain found the average click through rate on headlines containing negative superlatives such as “never” or “worst,” surprisingly performed 63% better than those containing positives, like “always” or “best”. It also showed that having a positive superlative under-performed compared to no superlative at all. Words such as best, fastest, cheapest have been overused causing readers to switch off. However, negative terms are more likely to interpreted as authentic and genuine.

The headline is your showstopper – get this right and your article will actually be read and hopefully shared!

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What is Online Marketing?

Posted on Wednesday, November 25th, 2015 at 1:45 pm.

Written by Philippa Crick

What does Online Marketing really mean? Watch this short video which provides an easy to understand overview.

Simply put, online marketing refers to using internet promotion to generate a response from your clients. It is a combination of activities used to increase website traffic and search engine rankings. Online marketing encompasses Search Engine Optimisation, Search Engine Marketing, Internet Marketing, Social Media, Inbound & Content Marketing and Remarketing. Given the prevalence of online searches, all businesses should include some online marketing in their marketing mix.

We understand the challenges involved for Business Owners and Managers to judge which digital tools will yield the best results to market your business and drive sales. Cre8ive is a digital media specialist where we advise clients on the most effective way to spend their marketing budgets. Give us a call 03 474 1075 or email if you would like to know more.

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The Author

Philippa Crick
An innovative problem solver and strategic thinker, Philippa is the Director of Cre8ive Marketing and a leading digital marketing expert.
Having worked in the industry for 18 years, Philippa has an extensive background in branding, advertising campaigns on and offline, websites, SEO, Google Adwords, email and social media marketing.
At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.
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