From email marketing, trade shows, PR to Search Engine Optimisation (SEO), marketers invest in numerous channels to find and engage with prospective customers.
The 2015 survey conducted by Pipeline Marketing includes responses from 370 marketers, the majority of whom come from the B2B marketing space. They come from large and small companies in a wide variety of industries. Respondents were asked to select their top marketing channels and then asked to identify the channel that had the greatest revenue impact. We can see from the graphs below that the top three channels employed are email (nearly 83%), followed closely by content marketing and SEO.
Marketing Channels Used to Generate Demand
Channels with the Greatest Impact on Revenue
To view full PDF: State of Pipeline Marketing How B2B Marketers Drive Growth