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What is Search Engine Optimisation?

Posted on Monday, September 7th, 2015 at 12:01 am.

Last Updated on Monday, December 4, 2017 by Philippa Crick

Digital marketing is critical to business these days. When customers are looking to purchase their initial search will be an online one. Search engine optimisation is essential for customers to find your organisation, which is the art and science of getting your website ranking high in web searches. An SEO strategy is critical for websites. This is the process of improving the quality and volume of online traffic driven to a website by search engines. Basically, the earlier and more frequently a site appears in search results, the more visitors it will receive.

Watch our short video that covers understanding the SEO basics.

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The Author

Philippa Crick
An innovative problem solver and strategic thinker, Philippa is the Director of Cre8ive Marketing and a leading digital marketing expert.
Having worked in the industry for 18 years, Philippa has an extensive background in branding, advertising campaigns on and offline, websites, SEO, Google Adwords, email and social media marketing.
At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.
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