Search Engine Optimisation (SEO) Explained
When we design or redesign a website, we start with a clear Search Engine Optimisation (SEO) strategy. SEO is about improving both the quality and quantity of traffic your site gets from search engines. The closer you are to the top of search results, the more clicks and customers you attract — it’s as simple as that.
As new technology like AI reshapes the digital landscape, SEO is constantly evolving. Keeping up with the latest strategies can be challenging, so we’ve highlighted the most up-to-date approaches to help you stay ahead.
Search engines give every business, big or small, a chance to win traffic, leads, and sales. But SEO isn’t just about pleasing algorithms. It’s about creating a better experience for people.
SEO is like fuel for your website. You can have the most beautiful car in the world but without petrol it won’t move — and no one will see it. The same goes for your website: great design is essential but without SEO it won’t get found or bring in traffic.
We have created a short and easy-to-understand video that will cover the basics of Search Engine Optimisation: