Email marketing is even more important that ever. A way to connect to your customers and a tool that you have full control over, unlike social media. Done in the right manner, this method of marketing can generate critical business leads. Detailed here are some helpful tips for organising a successful email campaign.

1. Don’t use email to only sell
If you exclusively send the same message repeatedly to your clients, trying to sell, i.e., product offers, discounts and offers such as free shipping then you risk turning off your clients and devaluing your products.

2. Earn the attention of email subscribers
Each time you send out an email message to your database it is important to grab their attention immediately with the subject line and then always include something of value. You might want to share a link to a video, a new webinar, some type of industry report or an infographic. In this way, your recipients will be excited to open your messages because they will expect to see real value in them. Avoid sending emails with exactly the same headline each time as the reader isn't given an incentive to read further Continue reading...