15 Top Tips to get your Business Ready

1. Begin planning your holiday campaign in advance so you are ready to launch before the ‘silly season’ is underway. A good way to do this is by developing a Promotional Calendar. Use this as the basis of all promotional activities you conduct throughout the holiday season including holiday hours, late nights, specials and discounts.
2. Repetition sells. Send multiple emails, direct mailers or holiday cards announcing your sales. (But don’t go ‘silly’ and send daily announcements – find the right balance so you don’t annoy your customers)
3. Create your email calendar. Email is one of the most powerful tools in your online marketing kit, serving as a great way to deliver promotions directly to your customers. Your email calendar should include email content, list segmentation, copywriting, design and testing. To make the most of this opportunity, align your email sends with the timing of your biggest promotions that will be identified in your Promotional Calendar. Continue reading...