Digital marketing is critical to business now days. We know that when customers are looking to purchase their initial search will be an online one. Search engine optimisation is essential for customers to find your organisation, which is the art and science of getting your website ranking high enough to be noticed in web searches.
Search engine algorithms rank web pages based on numerous factors (over 200 that we know of). Most understand that relevancy and authority are critical for your site to rank well but did you realise that social media is playing an increasingly important role?
In the past couple of years, though, social media marketing, which means engaging with customers on sites like Facebook and Twitter, has grown in importance. Social media interaction done right has the power not only to drive traffic to a website, but also to change the public perception of a brand and to win fans who will recommend a product to their friends.
More and more, search engines are incorporating social context into their search results. What does this mean for your website/seo strategy? Your organisation should be adjusting what you are posting/tweeting to align with the changing character of search. Review your list of keywords for which you want to rank highly. Does your content you are sharing on social media match these keywords? If not, you should focus on a couple of your most desirable keywords and find ways to make content about them.
