Earlier in 2015 Google updated local search results so that only three local businesses are highlighted instead of seven.
The search has been redesigned to align with the mobile user interface:
The obvious impact will be less phone calls and sales for those businesses that appear lower than the third position but improve business for the top 3 leading companies.
Google's Updated Search - What has changed:
• Only 3 local listings are visible
• Local listings have higher priority and listed at the top of the page below paid listings
• The map is larger and focused to your location (example above: Dunedin)
• Opening times are listed
• Button for Google Maps Directions has been added
• While browsing in a mobile device there is a Call-Button instead of the actual phone number, which can be seen on the desktop
• Google+ has been removed
• Branded anchor-text of URL has been replaced with ‘Website’
By clicking into the map or on the “more” button, all Google My Business listings can still be found but are much less visible compared to Google’s page one.
How can you improve your Google listing?
To improve your local listing it’s very important to ensure that your Google My Business (GMB) page is fully optimised. This means ensuring you have completed all information fields such as opening hours, a description, location on Google Maps, contact details and so on. You must also ensure you have verified your account.
If you have been affected by the recent update or if you are having difficulties with setting up your Google My Business account, please get in touch with us as we are happy to assist.
Give us a call on 03 474 1075 or email cre8ive@cre8ive.co.nz
