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Google Recommendations for SEO

Posted on Monday, September 7th, 2015 at 12:13 am.

Written by Philippa Crick

Last Updated on Monday, December 4, 2017 by Philippa Crick

Google recommends the following to get better rankings in their search engine:

Make pages primarily for users, not for search engines.
Don’t deceive your users.
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Make sure that your <title> elements and ALT attributes are descriptive and accurate. Eg when uploading an image of a skirt include words to describe it such as “a knee-length, navy skirt made from velvet”
Use keywords to create descriptive title tags.

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The Author

Philippa Crick
An innovative problem solver and strategic thinker, Philippa is the Director of Cre8ive Marketing and a leading digital marketing expert.
Having worked in the industry for 18 years, Philippa has an extensive background in branding, advertising campaigns on and offline, websites, SEO, Google Adwords, email and social media marketing.
At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.
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