Google Recommendations for SEO

Google recommends the following to get better rankings in their search engine:

  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Make sure that your <title> elements and ALT attributes are descriptive and accurate. Eg when uploading an image of a skirt include words to describe it such as “a knee-length, navy skirt made from velvet”
  • Use keywords to create descriptive title tags.
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