Is Facebook a good fit for Medical Centres and other Healthcare Organisations?
Is your organisation involved in healthcare? Are you using Facebook to develop long-term relationships and promote your medical centre? You may be weary of how Facebook can play a role, however you will be interested to know that the
Facebook product teams have noticed people with chronic ailments such as diabetes are searching the social networking site for advice. In addition, the proliferation of patient networks such as PatientsLikeMe demonstrate that people are increasingly comfortable sharing symptoms and treatment experiences online.
And it is understood that Facebook itself is exploring creating online "support communities" that would connect Facebook users suffering from various ailments. A small team is also considering new "preventative care" applications that would help people improve their lifestyles.
Facebook and other social media platforms should be part of your online marketing strategy. But if your website needs development then start here first – this is the most important online tool any organisation has.
