Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor their website's performance in Google search results and will alert of any technical SEO issues. By connecting your website to Google Search Console, you can see how many people visit your site, which keywords they used to find your site, how Google crawls and indexes your website, and if there are any issues with your site that need resolving.
Below are some of the tasks you can accomplish using GSC:
- Monitor how your site is performing on Google
- Submit Sitemaps and Individual URLs for Crawling: A sitemap is a file that provides information about the pages on your site to search engines. By submitting your sitemap, you help Google better understand the structure of your site and index its content more effectively.
- Check Indexing Status: See which pages of your website have been indexed by Google and which ones have not.
- Identify and Fix Errors: Google Search Console alerts you to any crawl errors, server errors, or other issues that may be affecting your site's visibility and ranking on Google. By addressing these errors promptly, you can ensure that your website is more search engine-friendly and user-friendly.
- And more
Why do businesses need to have Google search console connected to their website?
This is a valuable tool for understanding how their websites are performing in search results and identifying potential issues that could be affecting their website's visibility. By monitoring the data in Google Search Console, business owners can optimise their website's content and structure to improve their search rankings and drive more traffic to their website.
To find out how to connect your site and a comprehensive guide to the various tools within GSC, check out SEMrush’s GSC 2023 Guide