Be Wise with your Facebook Cover Image

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Few tactics are as effective at conveying a brand personality and encouraging engagement on social media as a carefully selected image. In this fast-paced-scroll world of social media, the visual images are the first thing your audience sees and it might be the one thing they remember.

In the two Facebook cover images shown below, which cafe would you frequent? I imagine within less than a second you will have made your mind up about which you prefer based on the image the cafes have chosen to represent themselves.

pearl

This example below shows how the owners have so much to say they have simply put EVERYTHING onto their cover image which has effectively made it impossible to take anything in. Keep your message simple and use the description tool to add extra copy in.

night-cafe

To optimise your social presence, you must ensure that the images you’re using to represent your brand are high quality and the best fit for the various networks. To help, we’ve outlined the best image sizes for Facebook (desktop and mobile) and image type.

Your Facebook Page’s profile picture:
Displays at 160 x 160 pixels on computers, 140 x 140 pixels on smartphones and 50 x 50 pixels on most feature phones.
However, the image must be at least 180 x 180 pixels. Your image will be cropped to fit a square.
Ideally we recommend using your logo here or part of your logo that is easily identifiable. Businesses often make the mistake of inserting an image that works on a desktop on the actual Facebook page but in the fan’s newsfeed it becomes unidentifiable.

Your Facebook Page’s cover photo:
– Displays at 851 pixels wide by 315 pixels high on computers
– 640 pixels wide by 360 pixels high on smartphones.
– Doesn’t display on feature phones.
Ideally you want to achieve a fast load so supply the file as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes.
For profile pictures and cover photos that display your logo or text, you may get a better result by using a PNG file.

See our handy reference visual below which indicates the areas that aren’t visible in mobile views. Remember to keep all critical information out of these areas.
FB-Header1

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Social Media & SEO

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Digital marketing is critical to business now days. We know that when customers are looking to purchase their initial search will be an online one. Search engine optimisation is essential for customers to find your organisation, which is the art and science of getting your website ranking high enough to be noticed in web searches.

Search engine algorithms rank web pages based on numerous factors (over 200 that we know of). Most understand that relevancy and authority are critical for your site to rank well but did you realise that social media is playing an increasingly important role?

In the past couple of years, though, social media marketing, which means engaging with customers on sites like Facebook and Twitter, has grown in importance. Social media interaction done right has the power not only to drive traffic to a website, but also to change the public perception of a brand and to win fans who will recommend a product to their friends.

More and more, search engines are incorporating social context into their search results. What does this mean for your website/seo strategy? Your organisation should be adjusting what you are posting/tweeting to align with the changing character of search. Review your list of keywords for which you want to rank highly. Does your content you are sharing on social media match these keywords? If not, you should focus on a couple of your most desirable keywords and find ways to make content about them.

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Social Media Marketing

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Word of Mouse

People of all ages use Social Networks to communicate and build relationships with other people and businesses. There is a huge potential for social media marketing to increase sales but generally a lack of understanding on how to achieve those results.

At Cre8ive we can assist with a strategy for social media and its integration into your overall marketing. Being a small business ourselves, we understand that you have to prioritise your resources towards activities that deliver the most impact. We’ll recommend the most appropriate social platform for you to target, engage and grow your key audience. We can help create your social media presence, advice on how to build your audience, generate regular posts and we offer the creation of customised graphics. Our team will ensure your brand is represented professionally and accurately.

We also offer training on the platforms so you understand not only how to use them but the marketing principles behind achieving your business goals. It’s about two-way communication, knowing your audience, engaging your audience and building trusted relationships. Our aim is to help people become more effective users of social media and marketing strategies in general. We can assist in the following ways:

  • In-house training
  • Open seminars
  • Workshops
  • Group Presentations

Call Philippa to discuss your requirements 03 474 1075 or email cre8ive@cre8ive.co.nz

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Call-to-Action Button on Facebook

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Facebook have announced a new call-to-action feature designed with the intention to help drive business objectives. The new buttons will allow users to complete a range of actions. Page Admins can select from seven calls to action which are:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

To set up your ‘button’ simply click on the ‘create’ button next to ‘Share’ and the Facebook wizard will take you through the short steps.
create-call-to-action

First step is to choose your action.

Decide if you would like iOS and Android users to visit the same web page or would you rather them be linked to your app if you have one.
Once saved the column on the right hand side will now have an additional section showing the name of the button you created and how many fans have clicked on the call-to-action.
measure.
measure

To find out more visit facebook.com/business

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10 Social Media Tips for the Holiday Season

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    1. Start Early & Build your Base of Followers
      Use social media to create a buzz around your brand leading up to the festive season. Try Facebook advertising as a low cost way to increase your audience reach.
    2. Establish your Holiday Season Goals
      Without goals you won’t be able to measure the success of your campaign. Examples of goals might be to increase sales, increase volume of website traffic or have more enewsletter sign ups. You can use website statistics such as Google Analytics and Facebook Insights to measure the effectiveness of your campaign.
    3. Create a Content Calendar
      Detail key dates, special offers, ideas on how to get your audience talking about their festive activities etc. There is no right or wrong answer to when to post or how much to post but establishing a regular cadence that your audience can come to rely on is a great start. Measuring post effectives in terms of content and timing is critical to ensure you are hitting the mark with your social media content.
    4. Follow the 80/20 Rule

      Ensure that 80% of your tweets/posts drive interaction and offer value to your followers. The other 20% use for direct offers or ‘selling’ type messages.

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Healthcare Organisations and FB

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Is Facebook a good fit for Medical Centres and other Healthcare Organisations?

Is your organisation involved in healthcare? Are you using Facebook to develop long-term relationships and promote your medical centre? You may be weary of how Facebook can play a role, however you will be interested to know that the

Facebook product teams have noticed people with chronic ailments such as diabetes are searching the social networking site for advice. In addition, the proliferation of patient networks such as PatientsLikeMe demonstrate that people are increasingly comfortable sharing symptoms and treatment experiences online.

And it is understood that Facebook itself is exploring creating online "support communities" that would connect Facebook users suffering from various ailments. A small team is also considering new "preventative care" applications that would help people improve their lifestyles.

Facebook and other social media platforms should be part of your online marketing strategy. But if your website needs development then start here first – this is the most important online tool any organisation has.

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Facebook Teens – Where are they going?

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Facebook's CFO, David Ebersman, confirmed that teenagers were becoming less active on Facebook. There was a 16% fall for American teens, which is something that Facebook should be concerned about. So where are Facebook's teens going? They are using mobile chat services like WeChat and WhatsApp, and photo-sharing apps like Snapchat and Instagram. And why are they moving? A variety of reasons like - it's just less 'cool' now that their parents and grandparents are getting on board. It could also be due to the fact that everything they post on Facebook is scrutinised, and they could jeopardise their future by sharing inappropriate photos or comments. Potential employers might discriminate against them based on their digital past.

This trend is important to keep track of for businesses wanting to target teens, and young adults as the teens grow older, and other social media platforms will need to be developed to reach the younger market.

 

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What gets more Engagement on Facebook?

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Did you realise that only a small percentage of what you post in your Facebook page will actually been seen by your Fans? This is called 'Facebook Reach' which is the number of unique people who saw your content. EdgeRank Checker published research on 1 April 2014 detailing that organic reach for most Facebook pages currently hovers around 6.5% — down from 17% only 24 months ago. It is believed that organic reach will ultimately decline to right around 1%.

Organic reach is free.It happens in the news feed when your fans see your updates.

Viral reach consists of the people who see your content because one of your fan likes, comments or shares your post.  Their friends will see your post even if they aren’t fans of your page. The same is true if you’ve paid to reach larger audiences who may or may not already be your fans. If one of those targeted people shares etc, their friends will see it as well.

What does this mean for your business page? If you want your fans to see important content you need to be very creative with how you present it or pay for this to be seen. We offer in-depth Facebook Training for small to medium-sized businesses that covers how to increase Facebook likes and engagement through viral reach and paid.

With organic reach on the decline ensure your messages reach your Fans by creating highly engaging posts - ones that attract comments, likes or shares. Here are some helpful suggestions to get more interaction.

Photo posts get 39% more interaction

Not only do photos have more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.

Photos-To-get-more-likes-on-facebook

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Organic Reach on Facebook will Decline

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Organic reach on Facebook decliningFacebook is always refining and introducing new features in an effort to give users a more valuable experience. Unfortunately, that doesn’t always work in businesses favour when it comes to reaching as many people as possible with content.

Facebook Reach is the number of unique people who saw your content. There are different kinds of reach: post, page, organic, viral and paid.

Organic reach is free. It happens in the news feed when your fans see your updates.

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