10 Social Media Tips for the Holiday Season

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    1. Start Early & Build your Base of Followers
      Use social media to create a buzz around your brand leading up to the festive season. Try Facebook advertising as a low cost way to increase your audience reach.
    2. Establish your Holiday Season Goals
      Without goals you won’t be able to measure the success of your campaign. Examples of goals might be to increase sales, increase volume of website traffic or have more enewsletter sign ups. You can use website statistics such as Google Analytics and Facebook Insights to measure the effectiveness of your campaign.
    3. Create a Content Calendar
      Detail key dates, special offers, ideas on how to get your audience talking about their festive activities etc. There is no right or wrong answer to when to post or how much to post but establishing a regular cadence that your audience can come to rely on is a great start. Measuring post effectives in terms of content and timing is critical to ensure you are hitting the mark with your social media content.
    4. Follow the 80/20 Rule

      Ensure that 80% of your tweets/posts drive interaction and offer value to your followers. The other 20% use for direct offers or ‘selling’ type messages.

  1. Get Creative with your Imagery
    Create customised Christmas cover images/backgrounds/post images
    cre8ive-facebook-christmas-cover
  2. Act Quickly
    Engage with your users and respond quickly. Gone are the days of getting back to your clients in 24 hours. Today you’ve got to make every effort to get back to them with a few hours - even if that reply is, “We’re working on a solution now.”
  3. Amplify
    Use social media to amplify what you are already doing.
  4. Understand your Audience
    Important to consider that your followers often sign up to see a different side of your business or have access to exclusive deals. Try a Facebook promotion or include them in on things you do differently at this time of year. Always remember to focus on information that is of value to them and less about your business ideals.
  5. Remember, different demographic groups use different social media platforms
    Adjust your posts/tweets and imagery for each individual platform and target market.
  6. Drive Traffic
    Use Social Media to drive traffic to your website. When posting or tweeting include a link (shortened via goo.gl etc) back to your site, when relevant.

If you need assistance with your holiday social media holiday whether it be content ideas and planning, Christmas imagery or advice, please call 
03 474 1075 or email cre8ive@cre8ive.co.nz

 

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