Optimise your Website Search Rankings with Search Engine Optimisation
When we create a website or redesign a client’s existing site, our initial planning process includes a Search Engine Optimisation (SEO) Strategy. An SEO strategy is the process of improving the quality and volume of online traffic driven to a website by search engines. Basically, the earlier and more frequently a site appears in search results, the more visitors it will receive. We all know that businesses that appear on the first page are the ones we are going to look at first.
However, search is changing fast. Google remains the dominant player with around 90% of the market, yet AI-powered tools like ChatGPT are steadily carving out a share. This shift is transforming how people discover information. Search queries and AI prompts are becoming longer, more conversational, and more specific, which means the strategies that worked last year aren’t enough to keep you visible today.
Bridging Traditional SEO and AI Search
At our agency, we understand both the fundamentals and the future of search. We still leverage tried-and-true tactics like keyword research, on-page optimisation, backlinks, and local citations to keep you visible in Google. But we also adapt to the AI-driven landscape, where brand mentions — even without links — are increasingly valuable for AI visibility. Our approach bridges both worlds, ensuring you don’t just rank in traditional search, but also stay discoverable in AI-generated answers.
We track the changes, test new methods, and focus on building your brand authority across multiple touchpoints. Whether it’s securing high-quality backlinks for Google rankings, generating credible mentions for AI models, or creating content that aligns with evolving search behaviour, we help you stay ahead. In an AI world, it’s not about chasing trends — it’s about evolving your strategy so customers can find you wherever they’re looking.