Most businesses are active on social media but lack the strategy to make it work.
The result is wasted time, inconsistent content, and little to show for it.
This half-day workshop gives you a clear, practical approach to social media — including how Facebook and Instagram actually work, what content drives results, and how to use AI without damaging your brand.
Dunedin | 13 May | 9:00am–1:00pm
Location: Level 3 Public Trust Building, 442 Moray Place, Dunedin
From $495 + GST | Not-for-profit pricing available
Limited spaces — registrations close 4 May
If your social media feels like a guessing game, you’re not alone
Many businesses:
- Post regularly but see little return
- Rely on staff or contractors without knowing what “good” looks like
- Don’t understand how Facebook and Instagram actually prioritise content
- Are experimenting with AI but unsure if it’s helping or harming
Without strategy and platform understanding, social media becomes a cost — not a tool.
What this workshop actually does
This is not about posting more
It’s about understanding:
- what social media should be doing for your business
- how the platforms actually work
- what content drives reach, engagement, and trust
- how to guide others and assess performance properly
You’ll leave with a clear framework — not more noise.
What you’ll learn
- A practical social media strategy framework
- How Facebook & Instagram algorithms actually work
- What content performs — and why
- How to use AI to support your marketing without losing control of your brand
Who it’s for
This workshop is designed for:
- Business owners and managers
- Marketing staff and coordinators
- Not-for-profit organisations
Particularly those who:
- Are responsible for social media but lack clarity
- Want to make better decisions before spending on ads
- Need to guide staff or contractors with confidence
Outcomes
By the end of this session, you will:
- Have a clear, structured approach to social media
- Understand what to prioritise (and what to ignore)
- Be able to assess whether your social media is working
- Use AI as a tool — not a shortcut
Facilitator
Philippa Crick — Director, Cre8ive Marketing
Senior marketing strategist with 25+ years’ experience across branding, websites, SEO, paid advertising, and social media.
Known for a practical, no-fluff approach focused on real-world results.
Pricing & Details
Date: 13 May 2026
Time: 9:00am – 1:00pm
Location: Level 3 Public Trust Building, 442 Moray Place, Dunedin
Pricing:
From $495 + GST
Not-for-profit pricing from $247.50 + GST (eligibility applies)
If your social media isn’t delivering, this is where to fix it.
Limited spaces available.
Book before 4 May