Responsive Web Design (RWD) is a way of coding a website to provide an optimal viewing experience (a minimum of resizing, panning and scrolling) across desktop computers, tablets and mobile phones. Play the video for an easy explanation of Responsive Design.
Smartphone and tablet/ipad adoption is rapidly rising – 64% of New Zealanders aged between 15 and 65 currently own a smartphone, and ownership levels are expected to grow strongly reaching 90% penetration in 2018.
Your business or organisation must look at investing in a mobile-friendly website.
The 4 core benefits that a Responsive Design website could bring to your business include:
- Ensuring customers can easily find what they’re looking for when using the small screen of a smartphone including product and service information and contact details.
- Giving your customers the ability to have ‘One Touch’ calling to your business.
- A dedicated design that fits perfectly to a small screen enhancing the appeal and brand of your business.
- Easy to update as their is only one website