Facebook Allows Contests Without Apps

In September 2013, Facebook updated their "Page Terms" in order to make it easier for businesses of all sizes to create and administer promotions on Facebook. Now, promotions may be administered on page timelines and in apps on Facebook.

Promotions typically include:
  • Entry/registration
  • Element of chance
  • Giveaway or prize
For example, Pages can now: Collect entries by having users post onthe Page or comment/like a Page post;
Collect entries by having users message the Page;
BUT as before, clients must not administer a promotion on a personal Timeline

Be sure to check out the new Promotion Guidelines.