What is Marketing?

Marketing is a critical part of your strategy for becoming profitable in business - via traditional methods and the more recent online marketing tools.

The term ‘Marketing’ refers to identifying target markets that your organisation can best serve through supplying appropriate products and/or services. It brings together a set of diverse disciplines including advertising, promotion, merchandising, pricing, packaging and public relations.

A key factor in marketing is consistency throughout all marketing efforts and how well your organisation’s products and services are presented - right through your stationery, promotional material, advertising, signage, website and so on.