How well is your website working?
How well is your website working? In today's highly competitive market you need to ensure that your website is performing as well as it can. We offer an analysis of the site and its building blocks and report back on areas requiring improvement that include: brand consistency, design, navigation structure, copy, images, content, code checks and SEO.
Our Basic Website Evaluation is an analysis of your existing website and its building blocks. It is a one-on-one meeting for one hour and includes an examination of whether:
- The site makes a good first impression
- The home page encourages visitors to go further into your site
- There are any broken links
- The navigation is easy to follow
- The design is attractive
- Information can be easily found
- Your site communicates the brand image you wish to portray
Our Standard Website Evaluation covers everything in the basic evaluation, as well as the following points, and we provide you with a written report:
- Copy is relevant for user and search engines (key words)
- Technology has been used appropriately
- If there are any usability concerns
- Identification of potential improvements to search engine marketing
- Assessment of whether your site communicates the brand image you seek
- Recommendations as to improved reporting and making better use of statistics
- Suggestions for home and about copy
- We would run an SEO report which will highlight weak areas
We approach this from a strategic point of view, i.e., overall brand integrity, positioning, perception issues and integration of social media. We work through your website with you, highlighting the areas where improvements could be made and making suggestions as part of your overall website strategy. This takes about two hours.