Last Updated on Monday, December 4, 2017 by Philippa Crick
Facebook's CFO, David Ebersman, confirmed that teenagers were becoming less active on Facebook. There was a 16% fall for American teens, which is something that Facebook should be concerned about. So where are Facebook's teens going? They are using mobile chat services like WeChat and WhatsApp, and photo-sharing apps like Snapchat and Instagram. And why are they moving? A variety of reasons like - it's just less 'cool' now that their parents and grandparents are getting on board. It could also be due to the fact that everything they post on Facebook is scrutinised, and they could jeopardise their future by sharing inappropriate photos or comments. Potential employers might discriminate against them based on their digital past.
This trend is important to keep track of for businesses wanting to target teens, and young adults as the teens grow older, and other social media platforms will need to be developed to reach the younger market.
